Fix & Fogg
Fix & Fogg feels like the kind of brand you accidentally fall in love with and then one day you realise it’s in your everyday life: on toast, in smoothies, in lunchboxes… and even on missions to space.
What started as a hands-on passion project between Roman and Andrea Jewell in Wellington quickly became one of New Zealand’s most talked-about nut butter makers. Roman had left the world of law with a goofy mission - to become more horizontally skilled - and along the way discovered he simply couldn’t not try to make the best peanut butter imaginable.
The name Fix & Fogg is a wink to adventure - inspired by Detective Fix and Phileas Fogg from Around the World in Eighty Days - and the brand has lived up to that spirit ever since: inventive flavours, thoughtful sourcing and a willingness to push boundaries.
Fix & Fogg has grown from a laneway window in Wellington to shelves across New Zealand, Australia and beyond, it’s even found its way aboard the International Space Station - yet it still feels like a brand made by people who love peanut butter as much as you do.
It’s not just spreadable - it’s unforgettable.
