ABOUT
Really Good People is a food distribution business founded by Joanne Malatesta in 2020.
It began inside the family coffee business, ST. ALi, when a shift online turned coffee customers into pantry customers and the careful curation became the thing customers came back for.
We never set out with a blueprint to become a distributor.
Distribution was the outcome, not the intention.
Great products were the starting point, and that remains our foundation today.
Most distribution businesses are designed to sit quietly in the background, we chose a different path.
We believe brand, trust and taste belong in B2B, not just consumer brands.
We built RGP so retailers would recognise our name, suppliers would want to work with us, and customers would associate RGP with quality before they even saw the product.
The result was more than distribution.
It is trust.
When people see RGP, online, in a gift, or in-store, it signals one thing:
This is going to be good.
WHAT WE DO BEST
- Product curation and taste judgement - knowing what’s good before the market tells us
- Condiments and flavour-led categories - with a deep understanding of how people cook, eat and gift food
- Storytelling for producers - speaking about brands as if we work inside their businesses
- Gifting and presentation - turning products into signals of quality and care
- Retail execution with intention - curated stands, towers and in-store presence that reinforce trust
HOW WE PARTNER
We treat brands like a launch, not a listing.
It means thoughtful retail entry. Sometimes that’s fewer doors first, done properly. We grow through the right customers, starting with super premium and graduating carefully, building price point acceptance along the way.
It means honest feedback loops - what’s working, what’s not, and why. Transparent reporting. Strong relationships. A long-term mindset.
We care. We curate. We won’t rush.
For the right brands and retailers, Really Good People isn’t just a distributor - we’re a long-term partner in how great products show up in the world.